![]() During this session, each business or customer can send the message in a free form without any additional cost other than the charge for initiating the message. The session will start from the business send a message to the customer for the first time and will end after 24 hours. However, for the new pricing plan, businesses will be charge based on every conversation they initiate. Businesses were also not charged for sending these messages for as long as the session is still valid. Businesses would not need any template messages to respond to such customer messages. Each session usually lasts for 24 hours from the last message by the customers. Session Messages: These are all the messages initiated or as a response from the customer to businesses.Businesses will be charged for every template message successfully sent to the customers. The template messages can contain invitations, invoices, promotions, One-Time Passwords (OTPs), and many more. Template Messages Used: These are messages sent by businesses to customers using template messages, which usually requires pre-approval from Facebook through the Qiscus Multichannel Chat.Previously, all WhatsApp Business API users were charged based on: There are also two categories of conversations: Business-Initiated and User-Initiated Comparisons with Previous Pricing plan This change also sees calculations of costs now based on the number of conversations carried out instead of charging per template or session messages anymore. After conducting some testing in Mexico for a year, Facebook has announced that this change will take effect from 1 February 2022. At a glance, the changes will see WhatsApp applying a conversation-based pricing system. Facebook has applied a new pricing plan for messages sent on WhatsApp Business API.
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